Donna Bella Hair
Ready-To-Wear Campaign

presenting the concept

This campaign was concepted around UGC content provided by the brand’s ambassadors. I really wanted to maintain focus on connecting to the audience and making the campaign have a personal and relatable feel. The copy for the concept was written by Jaclyn Reynolds and I.

the deliverables

This campaign was directed and designed by myself with some help from my wonderful team. Megan Manfull wrote copy for all of the deliverables. The illustration done for one of the organic posts was directed by me and executed by the illustrator Megan Hill, who also created all the hair method illustrations. All other small illustrations were done by myself, but let’s get to the good stuff, less talking more looking!

Let’s start with the social assets.