Donna Bella Hair
Blond Campaign
presenting the concept
This campaign was made to inspire the rest of my team and have all of our assets align with the
overall theme of the campaign. I presented the inspiration for each channel to the brand and well,
take a look for yourself.
![Title Slide](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/1623706955996-E3LJAKZC6PJYHK5KHBDT/Screen%2BShot%2B2021-06-14%2Bat%2B3.32.40%2BPM.jpg)
![Main Story](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/324594c6-306d-47c9-a4a6-bb861a85f0c0/Screen+Shot+2021-06-14+at+3.32.54+PM.png)
![Audience](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/810f36fb-139c-44dd-8334-bce924511cc8/Screen+Shot+2021-06-14+at+3.33.07+PM.png)
![Design Elements](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/1623707000861-DNSRHZQTJ00QYI3ELW4D/Screen%2BShot%2B2021-06-14%2Bat%2B3.33.20%2BPM.jpg)
![Copy](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/1623707034159-RJ13VQE79CXMLNJ8BB12/Screen%2BShot%2B2021-06-14%2Bat%2B3.33.34%2BPM.jpg)
![Photography Inspiration](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/e9e95c11-6f2f-41f9-b819-e26c4ff9ea3a/Screen+Shot+2021-06-14+at+3.33.52+PM.png)
![Email Copy](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/42518f76-7b9f-4701-839b-576fbd615f85/Screen+Shot+2021-06-14+at+3.34.05+PM.png)
![Email Design](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/1623707098743-L424C92LQP9KPEDWZT78/Screen%2BShot%2B2021-06-14%2Bat%2B3.34.17%2BPM.jpg)
![Email Vibe](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/5ff97a1d-480d-471c-bf55-9b16800ab199/Screen+Shot+2021-06-14+at+3.34.27+PM.png)
![Models](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/bcf60f44-df21-4b58-ab0a-2381bb7995df/Screen+Shot+2021-06-14+at+3.34.38+PM.png)
the deliverables
When the concept was finalized this is how the campaign turned out. I designed all the assets and concepted the campaign direction. I guided the tone of the copy and assisted my copywriter in developing our tone to really connect with our audience.
Let’s start with the social assets.
next, email
![2021_DonnaBella_BlondEmailMockup_Email-2.png](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/89658f31-213b-4a15-852f-66e6459ad4be/2021_DonnaBella_BlondEmailMockup_Email-2.png)
![2021_DonnaBella_BlondEmailMockup copy.png](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/96e3e683-4ab4-4485-95c2-50fbf914fcb4/2021_DonnaBella_BlondEmailMockup+copy.png)
![2021_DonnaBella_BlondEmailMockup_Email-3.png](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/40df35e9-bce6-4f4d-9ca0-899235d23ba1/2021_DonnaBella_BlondEmailMockup_Email-3.png)
![2021_DonnaBella_BlondEmailMockup_Email-4.png](https://images.squarespace-cdn.com/content/v1/5ea72a2258bb703c36ca4892/4208480a-d206-4723-89b9-e5d8e908bfeb/2021_DonnaBella_BlondEmailMockup_Email-4.png)